Saboc International

Your HR, Culture & Learning & Development solution!

Welcome to Saboc

For nearly 30 years, we have been partnering with a variety of business and tourism ventures across Ireland, providing a range of bespoke people management and learning and development supports aimed at enabling your team to fulfill their potential and you, to attain your business goals.

Your organizational success story is reliant on the culture you create and the team of people who support you and SABOC helps you achieve your goals by creating the platforms which empower your teams to be the best they can be.

About Us

What sets us apart?

SABOC’s success is built on the fact that we work in close partnership with our clients. In many ways, we become part of the leadership team, albeit external consultants, we get to know leaders and team members alike so that we understand in depth not just company strategy but as a member of the team who has the core values of the company at heart.

What our clients say

“Sue has conducted a number of training programs for The K Club in recent years focusing in particular on management and supervisory development. The feedback from the teams attending the programs has been excellent. What I like about Sue’s training is that she incorporates the theory with practical examples, making the training very real for the participants. Sue brings a wealth of experience from working in hospitality and managing people to the training so the participants can easily relate to it. Our Supervisors came away with practical tools to use on a day to day basis and made tangible changes to how they were working which benefitted them, our guests and the business. We will definitely continue to use Sue to conduct further training at The K Club.”

Monica Morgan, Director of HR & Training, The K Club, Straffan, Co. Kildare

“Sue was instrumental in setting up company policies and procedures relating to HRM best practice and headed up the HR & Training Department in Dromoland Castle for nearly 15 years. During that time she designed and delivered uniquely bespoke Hotel Management Trainee and Supervisory Development Programmes for Dromoland Castle which have results in graduates attaining senior positions in many of the world’s leading hotels. Sue’s ability as a train is immense, she is enthusiastic, engaging, motivational and I have great pleasure in recommending Sue to any company considering using her talents for their HR and training needs.“

Mark Nolan, Managing Director, Dromoland Castle, Newmarket on Fergus, Co. Clare

“I have known and worked with Sue for over 25 years. It is rare that you find someone of such integrity, knowledge, ability and commitment for what she does. She is passionate about developing people and creating cultures and structures to make this happen. However, her greatest strength lies in her passion and talents and for training and with Ashford Castle, Sue developed and delivered a specially designed Hotel Management Trainee program (in conjunction with our then, sister hotel, Dromoland Castle) which helped mould hotel managers of the future for 5 star hotels across the world. Sue worked with me and was an integral part of the development and success of both Ashford Castle and Dromoland Castle where she led the HR & Training teams in both hotels. I have no hesitation in recommending Sue to any organization that is serious about training and developing its people.”

Niall Rochford, General Manager, Ashford Castle, Cong, Co. Mayo

“I have had pleasure working with Sue Baird and SABOC International with two different companies initially as General Manager in The G Hotel, Galway and latterly as General Manager of the Ritz Carlton Hotel, Powerscourt, Co Wicklow. Sue brought a wealth of HR knowledge and support to our leadership team through a transitioning time which resulted in positive change. In addition, she created and carried out a range of training programs which delivered tangible results – I feel this was because she truly listened and understood our needs and in doing so was able to design uniquely special programmes for our ladies and gentlemen to buy in. Sue is a very special lady whose dedication and commitment to helping others is extraordinary, any company would be lucky to have her on board.”